That's how I used to feel about my own work, until I realised something that changed everything.
I'm Tlamelo Mathe, the founder of Kwebu Excellence. For the last few years, we've been helping South African business owners implement systems that fill calendars and grow profits virtually overnight.
The Day I Almost Walked Away From Marketing
I'll be honest with you: I almost quit. I was doing everything the "experts" said, social media posts, SEO campaigns, and local ads, and my clients weren't getting consistent results. Month after month, it was the same story: a few wins here, disappointing numbers there. Pure guesswork.
Remember those kids in school who always followed every rule, never took a chance, never tried something different? I was becoming that in my business. Playing it safe. Doing what everyone else did.
When Everything Finally Clicked
Then something shifted. Instead of trying to be everywhere at once, I focused on one thing: telling stories that spoke directly to my clients' ideal customers. Not corporate-speak. Not marketing jargon. Real stories, and it wasn't only about stories; we did more than that.
The response was immediate, and honestly, we weren't prepared for it. Sales didn't just increase; they exploded. And here's what really struck me: it wasn't about fancy tactics or secret formulas. It was about connection. About speaking to people in a way that made them feel understood.
If you stepped back and looked at everything, our biggest breakthrough was a formula of speed and rapid testing to get results quickly. We measured success not by likes, followers, or views, it was by customers calling and walking in to buy.
Think back to that best friend, the kind of friend you had back in the day, the one you could tell any secret to while standing outside, going through challenges. Like that one teacher who actually got you, who made you feel like you could tell them anything. That's what good marketing does: it creates that same sense of trust and openness.
My clients pay well upfront, which allows us to perform at that level. Here's what makes them succeed: one of the main reasons they consistently outperform their peers, and I mean month after month, is their full commitment to implementing our recommendations on time. This is the biggest driver of success.
What Makes Some Businesses Thrive While Others Stay Stuck
Here's what I've noticed: some business owners are completely open to trying new approaches, willing to let go of what's not working. Others? They're closed off like there is a wall in front of them, stuck doing the same things, hoping for different results.
The clients who succeed with us share something specific: they commit fully and implement fast. They understand that time is precious. We're all briefly here, building something that matters, and there's no room for hesitation.
One of my clients said it best after we lost a mutual friend last year: "Life's too short to run a business that doesn't grow. You get one shot at this."
The Real Results
So what's the outcome? Yes, we've generated millions in gross profit for our clients; that's the evidence. The real result is deeper: we build systems my clients can rely on when times get tough. Processes that work when they're celebrating and when they're problem-solving late at night.
Your Turn
I'm opening up space for a few new clients right now. Whether you're just starting or running an established business, there's an approach that fits where you are.
The question is: are you ready to let go of what's not working and build something that actually fills your calendar with customers who can't wait to work with you?
